New E-commerce Tools Every Business Needs to Scale Successfully
New e-commerce tools are essential for any online e-commerce store to scale successfully. We have to invest smartly by selecting the right tool for the right job. Yes! we have many e-commerce tools, so which should we select? We try to share main categories, core functionality, and some examples for better understanding.
What are e-commerce tools?
E-commerce tools are online tools that help you to build, manage, and optimize online stores. Furthermore, such tools also aid the marketing process and can target the right audience segment to increase sales.
These e-commerce tools for scaling your online business can be categorized into 5 major segments:
| Segment | Core functionality | Example |
Product information management software (PIM) | Centralized Data, Data Enrichment and Standardization, Version Control and Auditing, Integration with Other Systems, Data Governance and Validation | Salsify, Akeneo, Pimberly, InRiver, Pimcore, Plytix |
| E-commerce platforms | Website Builder and Storefront Customization, Product Catalog Management, Shopping Cart and Checkout, Payment Processing, Order and Inventory Management, Shipping and Fulfillment, Customer Relationship Management (CRM), Marketing and SEO Tools, | Shopify, WooCommerce, BigCommerce, Magento (now Adobe Commerce), Wix eCommerce, Squarespace Commerce, PrestaShop |
| Marketing software | Campaign Management, Email Automation, Social media management, SEO tools, Ad management, Marketing Automation | HubSpot Marketing Hub, Mailchimp, Hootsuite, ActiveCampaign, Pardot (Salesforce), |
| Visual content creation tools | Image Editing, High-quality visuals, branded content, Video Editing, Filters and effects, AI-Powered tools | Picsart, Stencil, BeFunky |
| Customer service tools | Ticketing Systems, Live Chat, Help desk software, Knowledge Base and Self-Service Portals, Customer | Zendesk, Fresh desk, Zoho desk, HubSpot Service Hub |
Product information management software (PIM)
All the data related to a company’s products is managed, organized, and distributed through PIM software. The data might be product descriptions, prices, visuals, marketing material, and technical specifications. Companies having large product catalogs can get real benefits.
Marketing Software
Marketing software is a category of software that helps create business plans, and execute, track, and optimize marketing campaigns. Through this software, various tasks are automated which makes management more easy. From email marketing to social media management, SEO, and advertising, marketing software provides a comprehensive set of features to streamline and scale marketing efforts. These tools are essential for improving customer engagement, generating leads, tracking conversions, and analyzing the ROI (Return on Investment) of marketing campaigns.
E-commerce platforms
This kind of solution enables an entrepreneur to sell products or services online. All required tools for creating, managing, publishing, and operating tools are included in this category. These platforms cover small startups to large-scale enterprises and provide reach to the customers.
Visual content creation tools
This kind of tool is the most important one because the e-commerce business face is designed or created through this kind of tool. The functionality of the online store, backend technologies, and other technical aspects are not a user’s concern, rather a user gets his/her perception through the visual look and feel of an e-commerce store. Visual content, such as images, graphics, videos, and animations provides user engagement which results in better sales.
Picsart is a leading tool to create modern visual content according to the requirements. Its bulk or batch image editing technique, AI-powered tools, professional templates and community, design library, and support make Picart the ultimate choice for content creators. Download the Picsart App free with premium features and start creating the visuals.
Customer service tools
These are specially crafted for customer interactions, inquiries, complaints, and requests across various communication channels, including email, chat, phone, social media, and help desks.
Conclusion: E-commerce Tools
In this competitive e-commerce horizon, businesses need a variety of software tools to execute operations smoothly, better user experience, and increase customer base. From basic e-commerce store creation to creating visually engaging content, these tools play a vital role in building and maintaining a successful online store.
One of the most important categories is Visual content creation which plays a significant role in e-commerce tools, as high-quality visuals impact customer purchasing decisions. Picsart stands out as the best solution. User experience is a core area to increase user interaction and it is a main contributor to long-term success.
